LEAD GENERATION

 

1. Use social media to its full potential

Many businesses think of social media as being only part of branding efforts, dismissing the lead generation potential these channels offer their sales teams.

However, social media marketing should be a central part of your lead generation strategy, if not your marketing strategy as a whole. If you’ve done your job correctly, your followers are your ideal target audience that are looking for updates about your products and brand.

For example, when it comes to B2B lead generation, LinkedIn is unparalleled. Your potential leads are already on the network for work purposes, and are much more receptive to outreach from your sales team or engage with social selling efforts.

Social selling on LinkedIn is going to be a lot more welcomed than your typical cold calling efforts. In fact, we found that advocacy posts from LinkedIn had a much higher conversion rate than both Facebook and Twitter combined.

2. Create exit-intent popups

Businesses are understandably hesitant to integrate popups into their lead generation campaigns. Popups can come off as intrusive and distracting, pulling users away from your website and breaking up their experience.

While it’s certainly true in some situations, that doesn’t mean that you need to avoid them entirely. In fact, popups can be one of the most effective lead generation tools when used in ways that align with how visitors use the site.

3. Make it easier to subscribe

Although exit-intent popups are incredibly effective marketing tactics, they should only be considered a last resort. Ideally, the lead would subscribe to receiving more information about your company much earlier in their visit—well before they start to think about closing the tab.

Try testing different options for visitors to subscribe beyond just email, such as receiving promotional texts. Dialpad comes with business text messaging (as well as a number of other features), which allows you to send SMS and MMS text messages in addition to calling your prospective customers.

4. Run a contest or giveaway

Contests and giveaways have been lucrative marketing tools since before the days of digital marketing, and they’re not going away anytime soon. In fact, social media helps contests and giveaways reach even more people. It’s especially effective for word-of-mouth marketing, which comes at no cost to the business.

While companies are sometimes hesitant to give away a prize “for free”, the truth is that contest prizes are usually a small price to pay for the engagement they create. You can encourage referrals by offering your followers additional entries in exchange for sharing content with other users.

With a dedicated giveaway platform, you’ll be able to set up new contests using a pre-set framework that does most of the work for you without having to worry about the logistics.

If you’ve previously been reluctant to invest in giveaways and contests, there has never been a better time to get started with these campaigns. Once you do, your sales team can then work to convert these leads into customers.

5. Leverage lead magnets

Most people are already signed up for more email newsletters than they can read, which makes it difficult to get leads to subscribe to new email lists. You need to provide truly unique value in order to attract qualified leads to your subscription and stay engaged with them.