LEAD GENERATION

  1. Use social media to its full potential Many businesses think of social media as being only part of branding efforts, dismissing the lead generation potential these channels offer their sales teams. However, social media marketing should be a central part of your lead generation strategy, if not your marketing strategy as a whole. If you’ve done your job correctly, your followers are your ideal target audience that are looking for updates about your products and brand. For example, when it comes to B2B lead generation, LinkedIn is unparalleled. Your potential leads are already on the network for work purposes, and are much more receptive to outreach from your sales team or engage with social selling efforts. Social selling on LinkedIn is going to be a lot more welcomed than your typical cold calling efforts. In fact, we found that  advocacy posts from LinkedIn  had a much higher conversion rate than both Facebook and Twitter combined. 2. Create exit-intent popups Bus...